Marketing (Email, SMS, Social, Events): certification questions & answers

Marketing (Email, SMS, Social, Events)

1. Q1 Event site "Exhibitors" link Confirmed

   Answer Lists sponsors flagged Exhibitor / Online Exhibitor

2. Q2 Event with no ticket configured Confirmed

   Answer Attendees can register for free

3. Q3 Web push notifications reach… Confirmed

   Answer Visitors who allowed push notifications on the website

4. Q4 Marketing Automation campaign stages Confirmed

   Answer New, Running, Stopped

5. Q5 Template tabs in the "New campaign" popup Likely

   Answer Misc, Marketing, CRM, eCommerce

6. Q6 Send a mailing to several mailing lists Confirmed

   Answer Yes

7. Q7 Include an SMS opt-out link Confirmed

   Answer Yes, SMS form Settings tab > Include opt-out link

8. Q8 Create a lead from a social-media comment Confirmed

   Answer Three-dot menu on the comment > Create Lead

9. Q9 Let unsubscribers explain why Confirmed

   Answer Toggle Allow Feedback on the opt-out reason

10. Q10 "Preview Text" Confirmed

    Answer Text shown next to the subject in the inbox, to raise the open rate

11. Q11 Save a mailing as a template Confirmed

    Answer Add to Templates button on top of the form

12. Q12 NOT a child-activity trigger in Marketing Automation Confirmed

    Answer Signed Up (valid: opened/not, replied/not, clicked/not, bounced, …)

13. Q13 Email Marketing reporting pages Likely

    Answer Mass Mailing Analysis and Opt-Out report

14. Q14 Event registration matches several lead-generation rules Confirmed

    Answer All matching rules trigger and each creates a lead

15. Q15 Marketing (UTM) campaigns are used to… Confirmed

    Answer Centralise and report on efforts around one topic

16. Q16 Social Marketing: post to several platforms at once? Confirmed

    Answer Yes, no matter what